Submit a Press Release to PeopleOnTheNews — Entertainment Distribution and Publishing

Quick answer: An entertainment press release on PeopleOnTheNews is a company-supplied announcement — a film or series launch, casting, tour, event or campaign — that we review, clearly label and publish to pop-culture fans. To submit a press release, send us the news and key facts; we confirm timing, then publish it as a disclosed announcement. Submit your release to begin.

Key takeaways

• What it is: a clearly labelled, company-supplied entertainment announcement.
• Best for: launches, castings, tours, events, releases and campaign news.
• To submit: send the release and facts via our contact page; we review and publish.
• Disclosure: marked as company-supplied — never disguised as independent reporting.
• Integrity: we don’t sell undisclosed or disguised paid links, and coverage is never for sale.

What an entertainment press release is

An entertainment press release is a formal, company-issued announcement written to inform readers about news from a studio, label, platform, agency or brand. Unlike a sponsored feature, which tells your story at length, a press release leads with the news itself: what is happening, when, who is involved and why it matters to fans. On PeopleOnTheNews it publishes as a clearly labelled announcement, so readers always know it is company-supplied rather than our independent reporting.

The point of distributing a release through an outlet with a real entertainment audience, rather than a generic wire that no fan reads, is relevance. Your announcement lands in front of people who already follow the kind of news you are making, which means it has a chance of being noticed, remembered and shared. A release that reaches the right readers in a credible setting does far more for a launch than the same text scattered across databases that only other press releases visit.

What distribution here includes

• Publishing your release as a labelled announcement on PeopleOnTheNews.
• Editorial review for basic accuracy, clarity and compliance before it goes live.
• A pop-culture audience already following entertainment launches and news.
• Clear disclosure in line with the FTC endorsement guidelines.
• Optional amplification via advertising or a wider partnership.

What distribution here does not include is any promise of independent editorial follow-up. Publishing a labelled release and choosing to report on the same news are two separate decisions: the first is a service you can book, the second is a call our newsroom makes on merit. We keep that distinction clear so you know exactly what you are paying for. If your news is strong enough to interest our writers, that is a bonus — but it is never something a paid release can guarantee, and any publisher who tells you otherwise is not being straight with you.

How to submit a press release

1. Prepare the release — lead with the news, include the essential facts, an authorised quote and a link to learn more.
2. Send it via our contact page or partners@peopleonthenews.com, noting any embargo.
3. We review for accuracy, compliance and clarity, and confirm placement and timing.
4. We publish and label the release to our readership as a company-supplied announcement.

What to include

• A clear headline that states the news, not a slogan.
• The essentials up top: what, who, when, where and why it matters to fans.
• At least one quote from an authorised, named spokesperson.
• Concrete, verifiable details — title, dates, venue, platform or partner.
• Relevant links, artwork and a contact for follow-up.

Keep the language factual and let the news carry the weight. Fans and journalists alike read past marketing superlatives quickly, so a release that states clearly what is happening and why it matters will always travel further than one padded with hype. If you have supporting assets — key art, a trailer link, official images you are cleared to share — include them, as a well-illustrated announcement is both easier for us to publish well and more engaging for readers to spend time with.

When to send your announcement

Time your release to the news: a trailer or title reveal, a casting confirmation, a tour or event on sale, a release date going live, or a campaign launch. Send it ahead with a clear embargo if you need coordinated timing. Announcements land best when the news is genuinely new and the details are locked — a release that has to be corrected later costs more attention than it earns.

It also pays to think about the wider entertainment calendar. A quiet news day gives your announcement room to breathe; a day crowded with major releases can bury it. We cover these beats every day, so if timing is flexible we are happy to suggest a window where your news is more likely to be seen. If your date is fixed — as launch dates usually are — send the release early enough that we can schedule it properly rather than scrambling it out at the last minute.

Press release vs sponsored content vs editorial

• Press release — your labelled, news-led announcement. This page.
• Sponsored content — a longer branded feature telling your story, clearly labelled.
• Independent editorial — our own reporting, decided by our team and never for sale.

Many teams pair a press release for the news with a sponsored feature for the story, and cover both in a partnership.

What we won’t publish

We decline releases containing fabricated quotes, invented statistics or private information about anyone, and anything that reads as independent reporting when it is company-supplied. We don’t sell undisclosed or disguised paid links, so a release cannot be a vehicle for them. Claims should be accurate and, where needed, verifiable.

These standards protect you as much as us. A release we have reviewed for basic accuracy and published with a clear label is something you can point to with confidence, and something a fan can trust as coming straight from the source. A release stuffed with hype it cannot support, or dressed up to look like independent coverage, does the opposite — it invites scepticism and can be quietly damaging to the very launch it was meant to help. Getting the facts right and the labelling honest is not a hurdle; it is what makes the announcement worth publishing.

PeopleOnTheNews is an independent entertainment publication produced by a named editorial team working to published editorial standards. Learn more about us, meet the team, and read our affiliate disclosure. Every release is labelled in line with the FTC endorsement guidelines, and our independent coverage is never for sale.

Frequently asked questions

How do I submit an entertainment press release?

Send your announcement and key facts via our contact page or partners@peopleonthenews.com. We review, confirm timing, then publish and label it.

How much does distribution cost?

It depends on scope, format and placement. Request current rates with a note on what you are announcing.

What is the difference from sponsored content?

A press release is short and news-led; sponsored content is a longer branded story. Both are clearly labelled.

Is a press release the same as editorial coverage?

No. It is company-supplied and labelled as such. Independent editorial is our own reporting and is never for sale.

What entertainment news can I announce?

Launches, castings, trailers, tours, events, release dates, campaigns and milestones — with authorised, accurate detail.

Do you accept embargoed releases?

Yes. Include the embargo date when you submit and we will coordinate timing.

Can you guarantee editorial follow-up?

We guarantee publication of a compliant, labelled release, not independent editorial coverage, which is decided by our team.

Can you extend reach beyond PeopleOnTheNews?

We publish to our readership and can amplify through advertising or a partnership. Ask for options.

How much does entertainment press release distribution cost on PeopleOnTheNews?

Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.

How do I write a entertainment press release?

Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.

Is this entertainment press release distribution or single-site publishing?

We publish your release to our entertainment readership and can extend reach through a partnership or wider campaign — ask for current options.